CHROMOPHOBIA

In the works of Jessica Mein and Abdelkader Benchamma, colour and form endeavor to organize reality, but can only accomplish their work by capitalizing on the attractive force that images have on the human psyche. For David Batchelor, author of Chromophobia, colour can possess the capacity to affect perception and similarly to be affected or moulded by our gaze. In this show, titled after Batchelor's book, the works attend to the transmission, circulation and adaptation of visual culture to manipulate and reconstruct reality.

São Paulo was the first city outside the communist world to put into effect a radical ban on outdoor advertising in 2007, with the mayor stating that 'The Clean City Law came from a necessity to combat pollution...We decided that we should start ... with the most conspicuous sector - visual pollution'.